Meet the Team

Kristin Masters is a leading South African fashion designer, best known for her impeccable attention to detail, hand-dyed fabrics and one-of-a-kind finishing techniques. Her work represents silhouette and design lines that are neat, simple and clean with intricate handcrafted details, coupled with exquisite textures and unique colours that will create the perfect balance between femininity and edgy lines. After completing a degree in Fashion Design, her natural ability to construct garments earned her numerous awards and an offer of an internship with Ellie Saab in New York and Paris, but due to a fully functional bridal label, Garnish and designing over 200 bridal gowns a year, she had to turn down the opportunity. After 14 successful years in the bridal industry, experience, personal growth and motherhood shifted Kristin’s focus to enter the exciting world of kids’ fashion and her second label, a bespoke high-end fashion label for little girls, Soapbox launched in 2014. Though very demanding, Kristin still believes in being very hands-on as she still oversees the design of each and every garment for both, Garnish and Soapbox, currently servicing clients from all over Africa and the rest of the world.

My Family is my LIFE
I LOVE most my husband and our son
I NEED to create every day
The African bush is my ESCAPE
My greatest STRENGTH is knowing who I am
Chocolate cake is my biggest WEAKNESS
It is a CHALLENGE to get through the morning without a cup of good coffee
I find INSPIRATION all around me
My DREAMS are far too big to contain
I BELIEVE everything is possible

Designing is my PASSION…it is what I do best.

Operations and International Strategy

Steve qualified as a Chartered Accountant in 2005 after completing his articles at Deloitte and Touch in Johannesburg, after which he was seconded to the Deloitte office in Dallas, Texas, where he worked for a number of clients including McAfee Antivirus and Enerlex Energy Solutions.  Steve has held positions at Rand Merchant Bank and Standard Bank and currently consults a private collection of clients on a diverse range of topics ranging from Strategy and Lead Management Development to Supplier Management and Process Improvement.

At Soapbox he focuses on the International growth strategy which started in March 2017, concentrating specifically on the US, European and Middle Eastern Market space. The brand has increased its presence abroad from 4 retail outlets in the USA in March 2017 to 22 stores globally by November 2017. (USA: 13, Canada: 2, Middle East: 3, Australia: 4).

Meet The Manufacturing Team

Our amazing team are experienced in the art of patternmaking, draping, beading and finishing, and this is evident in the exquisite pieces we have been producing for over 12 Years.